Supplier Diversity Benefits Both Small And Large Businesses

Want a more resilient vibrant economy? Diversity is key to achieving this goal. It helps companies earn more and employ more while increasing profits and innovation. It's not just about attracting a mix of employees. It's about penetrating untapped markets. It also means access to diverse suppliers who are agile, cost-effective, and provide innovations to meet the needs of corporations better and to serve their customers better.

The diversity conversation has risen slowly and steadily and, during the past five to eight years, has become one of the top five strategic imperatives for every CEO running a large corporation, according to Robyn Streisand, founder and CEO of The Mixx and Titanium Worldwide.

In 1996, when the fintech company she had worked at for 10 years moved to Long Island City from Manhattan, Streisand took the move as an opportunity to start her own graphic design firm. Streisand wanted the name of her company to reflect her values. As a child, she made yummy chocolate chip cookies with her mother. The reason the cookies tasted so good, her mother said, was that “it’s all in the mix.” The word was a perfect reflection of her passion and the legacy she wanted to leave. However, when she went to register the name, it was taken.

Was this a sign that Streisand shouldn’t move forward? A friend pointed out that Streisand was also about love and community. Reflecting the word “kiss,” she added a second x to The Mixx and expanded the meaning of the company.

During her 10-year corporate career, Streisand had grown an extensive Rolodex of colleagues who had moved to other companies, including outside the financial services industry. These people knew the caliber of Streisand's work and trusted that she would deliver creativity that was grounded in the corporation's strategy and met the objectives of the campaign. Her clients now include Mercedes-Benz USA and Fortune 100 firms.

Original Article: Supplier Diversity Benefits Both Small And Large Businesses